When Mexico introduced its first “elite” brand of plumbing in 2001, it set a national precedent that paved the way for other companies to follow suit.
Now, a decade later, the country’s new elite brand is making history as it expands into more lucrative sectors.
The El Nuevo Laredo brand, which started life as a plumbing supply company for Mexican telecom company Telefónica, is the first company in the world to make plumbing accessible to all Mexican households and businesses.
It is also one of the first to make it completely self-sustaining.
This year, the brand has launched a national marketing campaign that highlights the benefits of its services, including the “world’s first self-financing plumbing company,” which is owned by the company’s board of directors.
As the company grows, so does the demand for its services in the United States.
The brand has already secured more than $150 million in sales, which is a huge milestone in a country where the government and the telecommunications industry have been struggling to find a viable solution to its infrastructure woes.
In 2017 alone, the El Nuerco brand accounted for nearly $1 billion in revenues and was the largest provider of municipal wastewater in Mexico, according to the countrys largest plumbing manufacturer, Teleservices.
“We were really hoping that El Nuedo would be able to attract the majority of the market, and it has done that.
So, we really feel good about the brand,” said David H. Smith, chief marketing officer for Teleserve.
“With this success, the company will now be able more easily expand its service offerings to other regions of Mexico.”
For more information, visit the brand’s website at www.elnuevo.com.
“It’s a great day for El NUEVO,” said Ricardo Salinas, president of El Nueso Laredos association.
“This is the start of a brand that can reach out to the whole Mexican market.”
The brand’s growth has been fueled by the availability of El Niño, which has helped to reduce the cost of providing plumbing services in Mexico.
For example, the price of plumbing services fell from $15 per month to $6 per month last year, according in a survey of El Ninos consumers conducted by Telesource.
“Mexico is now a country that is very well equipped to be able supply its own plumbing,” said Javier Soto, chief executive officer of Teleselos, which manufactures El Nuyos plumbing for various types of homes and businesses in the country.
“If we were not producing El Niño products, we wouldn’t be able [to] compete with the brands in the US and the European markets,” he added.
In the US, El Número is available to homes, businesses, and the elderly, but in the rest of the country, plumbing is a major expense for the average Mexican household.
“In the US market, we see a lot of demand, but we’re still struggling to get that to the people who need it,” said Antonio Gutierrez, executive director of El Universal, a national organization that works to protect Mexico’s plumbing system.
“The average Mexican can’t afford it, and they don’t have the means to pay for it,” he said.
The market for El Niño plumbing is also growing, thanks to the El Niño storm that hit Mexico in 2017.
The storm, which was the strongest to hit the country in nearly 60 years, caused widespread flooding that left millions without water.
The countrys third largest provider, Telcel, has been able to increase the supply of El Niños and El Nuzones to meet demand, as it has been one of Mexico’s largest suppliers of El Nuños.
Telcel has also been able do so because of a provision that allows the Mexican government to provide tax breaks to foreign firms when it supplies El Niño water to Mexico.
“I can’t speak for other foreign suppliers, but I can say that we’ve seen a lot more interest in El Niño in the last couple of years,” Gutierrez said.
“For us, it’s an opportunity to make sure that we’re getting the best El Niño for our customers and we’re giving them a product that is competitive with our competitors.”
El Niño is a weather phenomenon that is created by a buildup of water vapor in the Earth’s atmosphere and the oceans, resulting in the rapid release of CO2 in the atmosphere.
The effect is to bring global temperatures to record highs, and as a result, millions of people in Mexico and across the country have had to evacuate their homes due to the flooding.
However, the economic downturn in Mexico has also had a negative impact on the country when it comes to water availability, which could be why El Niño demand has been increasing in the U.S. over the last year.
El Niño could be a boon for